- Successful premiere of CHIC’s digital edition from April 22nd to 24th,
- Over 1,350 exhibitors participated in more than 100 online activities
of the fair
- All distribution channels of China’s trade were represented on the
- In the customers’ focus of interest: innovative, creative design and
high quality products
The first CHIC ONLINE recorded 1,350 participating exhibitors, over
100 online activities, over 60 live media reports, and up to 157,403
visits from April 22 to 24, 2020.
The current difficult global economic situation caused by the corona
pandemic is causing companies to look for new solutions for their
With CHIC ONLINE, their first digital trade fair, CHIC, China
International Fashion Fair, offered three days to network with
decision-makers in the Chinese fashion trade, to exchange ideas and
to pool resources.
“The start of CHIC ONLINE is a historic day for CHIC, which went
online for the first time after it was founded 28 years ago.” Chen
Dapeng, President of the China National Garment Association and
CHIC, Vice President of the China Textile Industry Federation.
More than 1,350 manufacturers have uploaded their offers to the
Tencent Meeting and Ding Talk online meeting rooms and
participated in over 100 CHIC ONLINE online meeting activities.
CHIC’s resources, its network and its experience in exchanging
information gathered over decades were brought to bear at the
event. CHIC ONLINE is a positive approach for the digital
transformation of the fair and at the same time a pragmatic step to
link the business channels and resources.
During this special time, CHIC ONLINE was open to the entire
Chinese clothing industry and its international participants free of
charge, as a CHIC support measure for China’s fashion and lifestyle
The online exhibition hall was divided into the segments Men,
Women, Impulses (designer), KIDZ, Winter (leather and fur,
downwear), CHIC YOUNG BLOOD (streetwear), Tailoring (bespoke),
Accessories, Bags and Shoes, Fashion Journey (international
brands) and Sourcing. The meeting rooms were clearly structured
according to supply and demand, a direct bridge for communication
in real time.
All channels of the Chinese trade were represented on CHIC
E-commerce platforms such as Tmall, Jingdong, VIP Shop, or
NetEase Yeaton (China’s “Muji”), one of the most popular online
platforms in China and Biyao Shop – originally founded as a sales
platform for luxury products directly from the manufacturer at cheaper
prices – now with 20 millions of subscribers and over 80,000 orders
Department stores such as Wangfujing Group, Weifang Department
Store Group and LiQun Group used CHIC ONLINE for the search for
new brands as well as numerous multi-brand boutiques including
HANATEBAKO Designer Brand Collection Store from Qingdao,
whose director Jiang Shixiang sees the future of offline stores in the
Chinese market in the variety and diversification of categories. The
accessories and shoes segments in particular are important topics
for the boutiques.
Even international buyers used the fair to search for producers such
as Social Cloud Co., Dont Give Up Co., and WHYNOTCo. from Italy.
Collections with a strong design, innovative and individual products
were the focus of the customers. A fundamental trend is increased
quality requirements for all product segments, including basic
products. The consumer wants high-quality goods, quality over
quantity. This was particularly emphasized by market participants
during CHIC ONLINE.
Chen Dapeng sums up: “The digital premiere of CHIC has met a
positive response from all participants. As a reliable partner of the
industry, it is CHIC’s intention and purpose to offer pragmatic support
to the industry and retail. We are convinced that China’s fashion
industry has started again”.
The next CHIC events:
CHIC SHENZHEN, July 15 to 17, 2020
CHIC September, Shanghai, September 23 to 25, 2020